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Management of exhibition activity

Educational program «Management of exhibition activity» (160 academic hours)

• History of exhibition department

• Role of exhibition measures under market economics

• Classification of exhibitions, exhibition marketing and planning

• Advertisement and PR in exhibition business

• Project management (exhibitions, fairs)

• Involvement of investors and sponsors

• Exhibition logistics

• Work with governmental and public partners, participation in governmental tenders

• Fundamentals of exhibition design

• Working exhibition technologies

• Negotiations with clients at exhibition

• Post - exhibition activity

• Organization of business missions

• Business tourism

 

 

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